JFL Biography

Entrepreneur, Success and Life Coach

Jocelyne F. Lafrenière is the President & Chief Executive Officer of JFL International Inc. Inc. and Founder of the Business Centre of Excellence. The Centre is dedicated to helping businesses and individuals move to the next level, and achieve greater success through transformational consulting, coaching, and training. 

Jocelyne is a retired partner of KPMG Canada, one of the world’s largest professional services firms, where she led the Compliance Services and the International Inc. Development Assistance Services of their Ottawa office. With more than 35 years of management consulting experience, she has served as an advisor to government departments and agencies, United Nations agencies, businesses, and non-profit organizations around the world. 

Jocelyne is known for her business acumen, and for her drive and creativity. Not only is she passionate about business, but she feels strongly about health and fitness. As a coach, Jocelyne enables you need to make a shift towards a more healthy and vibrant life. She shows you how to become fit and feel fabulous. She genuinely shares her knowledge and experience to inspire people to bring more fitness, vitality, and wellness into their lives. Her powerful coaching approach is based on proven methods, tools, and techniques that bring results. She is the author of the inspiring books, Hello, Marvelous You and Unleash Your Power, and one of the co-authors of the book The Soul of Success. She is also the author of twelve business management courses.

Jocelyne is a Certified Professional Success Coach. She holds a Bachelor of Commerce degree. She is also a Certified Professional Accountant, Chartered Accountant, and a Certified Internal Control Auditor. She is fluent in both English and French. You can visit the JFL International Inc. website at www.jflInternational.com.

Philanthropist

Her love and commitment to disadvantaged individuals has no boundaries. Jocelyne is the Founder and President of the JFL Foundation that supports education and entrepreneurship activities for the betterment of individuals in disadvantaged communities around the world. 

To celebrate the spirit of giving, the Foundation has added a “giving back” component to some of its programs under which recipients commit to provide in their lifetime discretionary financial support to advance someone else’s dreams of education and entrepreneurship. You are welcome to visit us at www.jflfoundation.org, and we thank you for your support.  

Peace Advocate

Jocelyne aspires to a less-violent world, and she is an advocate for human and civil rights, less oppressive relations, freedom of religion, and the protection of religious minorities. She embraces all genders to work together in respect and harmony in building global peace.

Jocelyne initiated the Just for Love and Peace (“JFL Peace”) Movement to engage individuals worldwide in the love and peace process, one act of kindness at a time. JFL Peace is a positive movement in support of our responsibility to make the world a better place to live. The movement champions four key humanistic values: embracing diversity, equality, and freedom; saying no to bullying; engaging in positive communication; and helping each other live a better life. She wishes that we all become JFL Peace Ambassadors. Visit us at www.jflpeace.com and inspire us with your kindness stories.

Humanitarian

Throughout her career, Jocelyne has actively championed for the empowerment of women and the protection of children, as well as supporting education. She has been powerfully drawn to a number of opportunities to volunteer and assist with international development issues.

She has taught accounting and financial management at the Université du Québec à Gatineau, Algonquin College, and the Building Owners and Managers Association of Ottawa. She has also published several articles on contract compliance matters. She has always played an active role in supporting women entrepreneurship. Jocelyne is a former President of the Outaouais Chapter of the Quebec Business Women Network and Vice-President of Femmes d'affaires sans frontière. Her investment in youth has been wide-ranging, from being a volunteer for five years with Youth Action, an adolescent youth group, to her role as a Board Member of Kids Connection Haiti (Canadian branch). In addition, she was a Board member of Save the Children Canada and their Finance and Audit Committee.She is currently a Board Member of Care Canada.

Following the 2010 earthquake in Haiti, she was deeply moved by the tragedy and reached out to the international and Haitian communities to offer support in the reconstruction efforts. She has served several United Nations agencies and non-governmental organizations in Haiti. Her support of Haitian youths  included being an advisor on the Adolescent Girls Network Program and to the Orphanage Espoir-Enfants.

Award-Recognition

Jocelyne was a recipient of the Queen Elizabeth II Diamond Jubilee Medal for her significant contribution to the community in Canada and abroad in 2012. She was a finalist for the 2011 Professional Woman of the Year Award organized by the Ottawa Business Women’s Network. She was also a Finalist in the Professional Category for the Prix Méritas awarded by the Réseau des femmes d’affaires et professionnelles de l’Outaouais in 1994.

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Are you tired of your life and looking for a change?

November 4, 2023

By Jocelyne F. Lafrenière

Are you tired of your life and looking for a change? Unfortunately many people wish their life would be different, but they do not engage in the change process. Sadly, they keep waiting for change to happen by itself. As they wait day after day, with nothing happening, they just think that life is rigged against them. The best way for change to happen in your life is for you to create it.

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Choose life! Choose body, mind, and soul fitness!

October 4, 2023

By Jocelyne F. Lafrenière

How many times have you said to yourself “I wish there were more than twenty-four hours in a day.” ? On average, working men and women spend eight hours sleeping, eight at work and five on domestic activities (cooking, eating, cleaning, caring for the kids, etc.), leaving them with only two hours of so called “free time” during weekdays.

 

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Listen to your body

September 15, 2023

By Jocelyne F. Lafrenière

Taking care of yourself is a key pillar for reaching new heights of wellness and creating your best life. With more energy and vitality, it is much easier to manifest your desires and experience life to the fullest. Caring for yourself starts with recognizing that you are a person of value who deserves a happy and healthy life.

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